For brand reviewers & owners

A management company that's already in the water.

We're proud to join the brands we fly, and we adopt their programs rather than negotiate them. Here's what Marriott, IHG and Choice reviewers, and the owners we work with, can expect.

Four commitments

What brand partners can hold us to.

Brand-standard compliance

We adopt brand programs as standing disciplines rather than negotiating them. We run a self-audit before every quality visit and close findings by a named owner on a date.

  • RMAS & Brand Digital Marketing from day one
  • Self-audit & pre-check before every MI Health Check
  • Brand training before the first shift

Transparency

The same monthly report the principals review goes to the brand. We show the numbers that aren't yet where they should be, along with the plan behind them.

  • Monthly owner report for each hotel
  • Same-day notice of significant incidents
  • Monthly progress reports until scores are back above brand

On-site presence

The principals live in the Kansas City metro, and the GM of record works on property. Problems get handled the same day by someone whose name is on the note.

  • Every hotel within one metro
  • Named leader in every department
  • Daily huddle, weekly COO review

Financial discipline

Our operating record: GOP above 35 percent and labor under 23 percent of revenue. We keep USALI books, separate duties and bid competitively above set thresholds.

  • USALI monthly close against budget
  • Funded, escrowed FF&E reserve
  • Separated duties for cash, purchasing & payroll

>35%

GOP margin

Delivered consistently across a multi-property operating record.

<23%

Labor of revenue

The discipline we hold at every hotel we run.

$1.8M

Invested at Liberty

A full renovation funded by ownership within nine months.

What the brand receives

The same report the principals review.

Each hotel produces a monthly owner report, shared with the brand's regional team, plus same-day notice of any significant incident.

  1. 01Occupancy, ADR and RevPAR index against the comp set
  2. 02Guest-satisfaction trend and case response
  3. 03Labor as a percentage of revenue
  4. 04Quality-audit readiness and open findings
  5. 05Capital and PIP progress
  6. 06Same-day notice of significant incidents

For owners & investors

An operator whose interests match yours.

Aligned interests

We own hotels too, so decisions are made with the long-term value of the asset in view.

Money stays in the hotel

An owner-operator doesn't pay a third party for decisions it can make on site. We reinvest in the product and the team.

Speed

A maintenance issue, a rate opportunity or a guest complaint gets handled the same day.

Proven turnaround playbook

We diagnose from data, fix the biggest cause first, then measure the result before moving on.

All In, On Site

Reviewing MSK for a brand or an asset?

We'll share our reporting package, operating cadence and leadership bench.

Contact MSK